Art directed branding and marketing materials for a pop-up cafe.
Design Type: Print
Art direction and development of branding for Focal Point Cafe, a popup cafe specializing in flavored lattes and coffee beverages. The cafe debuted at the Zhou B Art Center 3rd Friday Events where art enthusiasts are able to explore various art studios within the center.
Logo concept was based on eye charts to tie in the company name, while playing on the ‘o’ in ‘Focal’ as a coffee cup.
Art direction of poster celebrating Mayme Lee Clinkscale for Women’s History Month presented by Focal Point Cafe.